 | 书 名: 商务英语：综合业务
作 者: 王学成
出 版 社: 中国对外经济贸易大学出版社
ISBN : 780181277
原 价: ￥60
 有一家网站低于85折正在热销 | 商务英语：综合业务-图书目录:
CHAPTER I INTERNATIONAL STRATEGIES
SECTION I THE ROLES OF STRATEGY
SECTION II COMPONENTS AND HIERARCHY OF INTERNATIONAL STRATEGY
SECTION III INTERNATIONAL STRATEGY FORMULATION
SECTION IV STRATEGY IMPLEMENTATION
SECTION V INTERNATIONAL STRATEGIES AND MANAG~
CHAPTER II INTERNATIONAL BUSINESS RESEARCH AND MARKET ENTRY MODES
SECTION I INTERNATIONAL BUSINESS ENVIRONMENT
SECTION II INTERNATIONAL BUSINESS RESEARCH
SECTION III THE MODE OF INTERNATIONAL MARKET ENTRY
CHAPTER III INVESTMENT PROJECT FEASIBILITY STUDY
SECTION I PROJECT BACKGROUND AND OBJECTIVES
SECTION II MARKET ANALYSIS AND PROJECT SCALE
SECTION III PROJECT SITE SELECTION
SECTION IV TECHNOLOGY, EQUIPMENT AND ENGINEERING PROGRAM
SECTION V ORGANIZATION AND HUMAN RESOURCE ASSIGNMENT
SECTION VI PROJECT IMPLEMENTATION SCHEDULE
SECTION VII INVESTMENT ESTIMATION
SECTION VII FINANCING PLANNING
SECTION IX FINANCIAL ANALYSIS
SECTION X ECONOMIC ANALYSIS
SECTION Xl SOCIAL ASSESSMENT
SECTION Xll RISK ANALYSIS
SECTION Xlll CONCLUSION AND RECOMMENDATION
CHAPTER IV INTERNATIONAL TRADE THEORIES AND PRACTICES (PART ONE)
SECTION I INTERNATIONAL TRADE THEORIES
SECTION II EXPORT AND IMPORT PROCEDURE
SECTION III TRADE TERMS
CHAPTER V INTERNATIONAL TRADE THEORIES AND PRACTICES ( PART TWO)
SECTION I INTERNATIONAL INSURANCE AND TRANSPORTATION
SECTION II PAYMENT OF INTERNATIONAL TRADE
CHAPTER VI INTERNATIONAL FINANCIAL INTEGRATED OPERATIONS
SECTION I FOREIGN EXCHANGE AND FOREIGN EXCHANGE RATE
SECTION II FOREIGN EXCHANGE TRANSACTIONS
SECTION III INTERNATIONAL FINANCIAL MARKETS
SECTION IV INTERNATIONAL TRACE FINANCING
CHAPTER VI BUSINESS ACTIVITIES OF MULTINATIONAL ENTERPRISES
SECTION I AN INTRODUCTION TO MULTINATIONAL ENTERPRISES
SECTION II INVESTMENT MADE BY MULTINATIONAL ENTERPRISES
SECTION III MARKETING AND PRODUCT DEVELOPMENT OF MNES
SECTION IV LOGISTICS AND MATERIALS MANAGEMENT IN MNES
SECTION V HUMAN RESOURCE MANAGEMENT IN MNES
CHAPTER VIII MARKETING STRATEGIES (PART ONE)
CHAPTER IX MARKETING STRATEGIES (PART TWO)
CHAPTER X INTERNATIONAL CREDIT AND INTERNATIONAL TENDERING
CHAPTER Xl MANAGEMENT OF OVERSEAS SMALL AND MEDIUM-SIZED ENTERPRISES
CHAPTER Xll INTERNATIONAL TECHNOLOGY TRADE
CHAPTER XlII INTERNATIONAL TRADE IN SERVICES
CHAPTER XIV ELECTRONIC COMMERCE
CHAPTER XV INTERNATIONAL BUSINESS LAW
CHAPTER XVI INTERNATIONAL ECONOMIC/TRADE ORGANIZATIONS
AND FREE TRADE ZONES
商务英语：综合业务-图书简介:
本书首先详述了在21世纪如何制定与实施企业国际战略，其余各章主要阐述实施战略所需要的各职能策略。其内容涵盖了国际商务调研及进入市场方式抉择、项目可行性研究、进出口理论与实务操作、国际金融业务、跨国公司业务、国际营销、国际信贷与招标、海外中小企业管理、国际技术贸易、国际服务贸易、电子商务、国际经济法、国际商务组织及自由贸易区等相关的业务知识和技能。每章后都附有启发性问题、案例及大量商务英语练习。本书的读者对象为有志搏击国际商海的商科学子、教师，富于进取的企业家、经管人员及希冀获得商务师等资格证书的各类院校毕业生和从业人员等。撰写的指导思想是以满足21世纪择业和事业发展的需求为主旨，突出国际商务的具体业务规范及运作方式，并将英语与之融为一体。因而，本书是国际商务双语教学、国际商务专业英语及商务英语阅读的理想教材。开本 16开字数 823千字页数 702页
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