 | 书 名: 北大中国经济研究中心研究系列-竞争优势：解剖与集合(Competitive Advantage:Anatomy
作 者: 马浩
出 版 社: 北京大学出版社
ISBN : 730107774
原 价: ￥30
 有一家网站低于85折正在热销 | 北大中国经济研究中心研究系列-竞争优势：解剖与集合(Competitive Advantage:Anatomy-图书目录:
Preface
Acknowledgement
Introduction
PART ONE
Anatomy of Competitive Advantage
Chapter 1 What is Comperitive Advantage
Chapter 2 SELECT:An Integtive Framework
Chapter 3 Dynamic Advantage and Positional Advantage
Chapter 4 Luck and Competitive Advantage
Chapter 5 Managerial Initiative,Strategic Maneuver,and Strategic Co-option
Chapter 6 The Sustainability Chllenge
Chapter 7 Competitive Andvantage and Firm Performance
PART TWO
Constellation of Competitive Advantages
Chapter 8 ARTS:An Integrative Framework
Chapter 9 Advantage-Based View of The Firm
Epilogue
Bibiography
Subject Index
Name Index
北大中国经济研究中心研究系列-竞争优势：解剖与集合(Competitive Advantage:Anatomy-图书简介:
This book is an integrative account of the nature and causes of competitive advan-tage based on solid scholarly research in mainstream Strategic Management and relat-ed academic fields,illustrated with extensive contemporary business examples.It is
intended to assist general managers in their strategizing for sustainable competiti-ve advantage and persistent superior performance.
This book can also be used as an MBA or EMBA text in Strategic Management and as
source materials for executive training programs ans consulting practice.
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